An angry and disillusioned shopper in Tomah, Wisconsin, wrote a letter to the editor of the Tomah Journal expressing her disgust with the news that some vendors at the local "farmers market" were selling wholesale produce while making it look like they grew everything themselves. She had suspected something wasn't quite right after sampling some of the imposters' produce. Since the City Council, rebuffing pleas from 20 real farmers, declined to address the issue, the letter writer urged citizens to take matters into their own hands:
"I love my local farmers market, but I don’t like the pretenders coming and running the good farmers out because they buy their produce from an auction. If we band together as a community, maybe we can run the non-farmers out and let the real farmers be the winners. Their produce speaks for them in taste and quality."
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